Pilot Pen has been a client since 2012. In this time JJ has produced a number of through-the-line campaigns, providing strategy, media planning services and creative. Our campaign for the FriXion Clicker encompassed outdoor media, TV, eDM, press ads and targeted display advertising. This ran alongside a social media presence that JJ developed from scratch – and which now has over 60,000 Facebook fans.
Since working with JJ, Pilot’s campaigns can be shown to have produced considerable increases in volume and value sales, as well as market share.
- Media planning
- Social media