Following a competitive pitch in early 2012, JJ was appointed to manage Auto Trader’s B2B PR activities. The team quickly hit the ground running, driving up coverage and establishing credentials well beyond the initial PR brief.
JJ now plays a central role within marketing, events and PR functions for Auto Trader. In early 2014 the team helped deliver a total re-branding campaign, working closely with directors, employees and other partner agencies across all disciplines.
Most recently, JJ has been at the heart of Auto Trader’s drive to position new products and services for dealer customers around four pillars for successful retailing. This has included direct mail campaigns (with a 20% response rate!), microsite creation (with a 9-minute dwell time), above-the-line brand activity, social media campaigns and digital marketing initiatives. And, of course, PR.
- B2B Marketing and PR
- Design for web and print
- Email and DM campaigns
- Video production
- Event collateral