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Recent Work

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  • AUTOTRADER Top10_mobile
  • AT Search DM
  • AT eDMs
  • Search is on_Trade Ad_DPS examples
  • TEMPLATE FOR 2014 TRADER MEDIA_12_v2
  • TEMPLATE FOR 2014 TRADER MEDIA_DM group
  • AutoTrader samples 6
  • TEMPLATE FOR 2014 TRADER MEDIA_TEST 3
  • TEMPLATE FOR 2014 TRADER MEDIA_package new
  • TEMPLATE FOR 2014 TRADER MEDIA_package 2 new
  • TEMPLATE FOR 2014 TRADER MEDIA_2

Auto Trader

Following a competitive pitch in early 2012, JJ was appointed to manage Auto Trader’s B2B PR activities. The team quickly hit the ground running, driving up coverage and establishing credentials well beyond the initial PR brief.

JJ now plays a central role within marketing, events and PR functions for Auto Trader.  In early 2014 the team helped deliver a total re-branding campaign, working closely with directors, employees and other partner agencies across all disciplines.

Most recently, JJ has been at the heart of Auto Trader’s drive to position new products and services for dealer customers around four pillars for successful retailing. This has included direct mail campaigns (with a 20% response rate!), microsite creation (with a 9-minute dwell time), above-the-line brand activity, social media campaigns and digital marketing initiatives. And, of course, PR.

  • B2B Marketing and PR
  • Branding
  • Design for web and print
  • Email and DM campaigns
  • Video production
  • Event collateral

Other Work