Published: 24/07/2014 | AUTHOR: Karen Cooper
The latest IPA Bellwether Report reveals that PR budgets rose 3.9% in Q2 this year, indicating solid upwards momentum for marketing budgets.
In this week’s issue of PR Week, JJ’s CEO James imparts his thoughts on the increase:
“In the latest Bellwether Report it’s good to see Public Relations marketing budgets still showing an upward trend – making solid and sensible progress. This bodes extremely well for continued growth in Public Relations spend for the rest of 2014.
“We are certainly witnessing increased convergence across disciplines and seeing more integration across bought and earned media.
“These figures should send a very upbeat message to the wider economy.”
Read the full article here.