Published: 30/06/2014 | AUTHOR: Karen Cooper
JJ has recently begun working with JCB Finance to create a suite of marketing materials, designed to refresh the brand and promote its portfolio of financial products.
To date, JJ has assisted with a credentials presentation, brochures, print and online adverts, promotional merchandise, as well as interviewing and photographing 20 JCB Finance customers to create a set of case studies.
Following the success of these materials, JJ has been commissioned with designing and building JCB Finance an entirely new website, scheduled to go live at the end of May.
Paula Cunningham, Client Director at JJ, comments: “JCB Finance is well known for its affiliation with JCB, but it was important that the materials gave the brand an identity of its own. We have thoroughly enjoyed the challenge of creating a suite of materials which make a statement and reflect the company’s position as the largest owner of JCB equipment in the world.”