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Prove your worth – the marketer’s guide to ROI

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ROI. It’s important. Without it, you don’t make money. It’s that simple.

Businesses, whatever their size, whatever their sector, want to make money. We like to help our clients make money. It makes them happy. We’ve gotten pretty good at it, too. But we’re not about to throw a load of case studies at you (though there are a couple that help illustrate some helpful points).

At JJ, we believe marketing should be strategic, creative and accountable. Delivering ROI to our clients is a huge part of that. So we’ve put together a guide on what that really means.

We work as an extension of our clients’ marketing teams, that means when they’re under pressure to evidence marketing performance, so are we. In this guide we run through how we evidence ROI on campaigns that we work on and offer up tangible advice and tips on how you can illustrate marketing ROI to your key stakeholders.

What this guide covers:

// How to define your objectives
// How to choose the right metrics
// What attribution modelling actually entails and how to do it
// Why it’s ok to fail
// What is benchmarking and how to use it in your campaigns

 

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