Time for some important news, as we happily confirm the successful acquisition of JJ Marketing by Gravity Global, the multi-award-winning, global B2B agency network.

JJ’s capabilities in strategic brand development, digital transformation and demand generation, together with proven category knowledge and expertise in key sectors are an excellent fit with Gravity’s existing specialisms.

It’s one of a series of acquisitions that Gravity expects to make over the next couple of years, both in the UK and internationally.

Mark Lethbridge, Chief Executive, says Gravity’s strategy is to create a global, B2B-focused agency network that’s capable of delivering the complete value chain to clients, from brand to demand generation:

“Rather than following a ‘traditional’ network strategy based on ‘decoupling’ services, Gravity’s strategy is centred around genuine integration, and simplifying the delivery of truly connected programmes. It means that clients can effectively go to one agency with all of the skill-sets and expertise to support their marketing objectives, as well as supporting their in-house marketing teams.”

James Goddard, JJ Marketing’s Chief Executive and founder, comments: “Through collaboration with a like-minded, larger strategic partner, we’re looking to further develop JJ Marketing to the benefit of all parties, in particular our clients and employees.”

In the short term, we’ll continue to operate as JJ Marketing, a Gravity Global business. Mark Lethbridge and Gravity Director Sean Feast will join James on JJ’s Board to further support the integration of the two businesses.

For further press information please contact:

Sean Feast or Imogen Hart

Gravity London

+44 (0) 20 7330 8810

[email protected]