The story that gave social media a lardon

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Following the leak late on Sunday night by the next morning there were already over 250,000 tweets about #Piggate, with people in the conversation tweeting an average of 2.9 times. Staggering considering the average for X Factor and its highly social savvy audience is 1.9 tweets!

It’s not just the public getting involved, but brands as well. Whether Twitter has any influence over politics or not, there is no doubt this flurry of creativity and the spread of conversation is down to the reactive nature of Twitter.

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