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HERE'S SOME STUFF WE LIKE AND THOUGHT WE WOULD SHARE WITH YOU

Hotel VW California

Published: 17/07/2014 | AUTHOR: Karen Cooper

Hotel VW California_755x350

Britain’s newest quirky holiday experience, courtesy of VW and Late Rooms ticked all the successful PR stunt boxes for us this month - exemplifying all the secrets of telling a good story.

Stunts, particularly during recessionary times are often seen as a ‘want to do’, not ‘need to do’, but this clearly demonstrates how they can still play an effective role in creating memorable media stories, raising awareness and generating conversations for a brand.

Boxes it ticks are:

• Well-known brands working together as part of a well-thought-out strategy

• Timely – released as the holiday season starts

• The stunt tells the story – in this case the innovative hotel chain has been created in a bid to encourage more British families to embrace UK adventure holidays with a partnership between Volkswagen and LateRooms.com

• Controlled surprise – huge planning will have gone into the logistics, health and safety etc.

• Not an isolated one off – the Hotel VW California will be situated around some of the UK’s most beautiful and bold locations this summer

• Engagement – travellers in the UK will be able to stay at Britain’s newest quirky holiday experience: the ‘Hotel VW California’

With all proceeds going to charity, what’s not to love?!

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