As one of the UK’s leading energy providers, SSE wanted to power ahead with its marketing activity and we were only too happy to help. We’ve teamed up with its SSE Enterprise division to work on various B2B projects, including a campaign to promote its high voltage services. This saw us interview customers and direct a photoshoot featuring engineers, which enabled us to create a campaign comprising of personalised mailings, landing pages and PPC. Other activity has included developing copy and creative concepts highlighting the energy savings available by upgrading to LED lighting. The need to get suitable imagery saw us rise and shine to direct a 4am photoshoot in order to capture the LEDs in their best light. In addition, we’ve supported SSE with broker sales collateral, data sheets, industry sector specific DM campaigns and a PPC campaign promoting its PAT testing offering.