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Client Profile


As the UK’s finance partner for Renault, Nissan, Infiniti and Dacia, RCI Financial Services sought help with its digital marketing strategy – and that’s where we stepped in.  We’ve worked with RCI since early 2014, with a primary goal of driving customers to a new online portal where they can easily access information about their finance agreement.  We’ve developed numerous innovative ways of achieving this objective including video, internal communications, DM and eDM-based competitions, banners, postal packs and a ‘mobile first’ creative refresh.  We think our work has hit the spot. For example, our email marketing activity welcoming customers to the portal has seen open rates nudging 60% - miles ahead of the industry average.

JJ Marketing is a great agency to work with. They are small in size, which means you don’t lose the personal touch, but they are big on ambition which means there is a great ethos throughout the agency. There is a real sense that the whole team want to do the best for the account, and you never feel as if you’re being fobbed off. If you need to talk to a designer, or the creative director, you can – there aren’t the layers of secrecy or complexity that you can get with some agencies which makes working with them a pleasurable experience. JJ really is part of our team and they’ve helped us achieve a great number of objectives over the year or so that we’ve been with them, and I’m looking forward to achieving many more together in the future.
Katie Lacey, Digital Marketing Manager


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