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Client Profile

PILOT PEN

Pilot, a world leading manufacturer of writing instruments has been a valued client of ours since our successful competitive pitch in 2012. Since then, we’ve produced a number of campaigns which have led to significant increases in volume and value sales, as well as market share.  This activity has included campaign strategy, media planning and creative.  Our campaign for the FriXion Clicker saw the development of eye catching outdoor media, TV, eDM, press and targeted display advertising.  Not content with drawing the line there, we’ve also built a social media presence from scratch which, at the last count, included over 65,000 Facebook fans.


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