In January 2012 Trader Media Group appointed us to run its B2B PR. Having significantly increased coverage for the brand and helped support the company in its drive towards a better partnership with the dealer community, we were then asked to develop the brand positioning and an integrated communications plan to launch i-Control – an innovative new stock management tool. At the same time, we were also tasked with transitioning Dealer Update from a print to online publication, undertaking the site design and development and assuming ongoing responsibility for all editorial content. As a trusted agency partner we helped deliver a total rebrand campaign that saw Trader Media Group become Auto Trader and we continue to play a central role within the company’s marketing, events and PR. Recent activity has seen us at the heart of the company’s drive to position new products and services for dealer customers - we’ve delivered direct mail campaigns (with a 20% response rate), microsite creation (with a nine-minute dwell time), above-the-line brand activity, social media campaigns and digital marketing initiatives. And, of course, PR.