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Client Profile

AUTO TRADER

In January 2012 Trader Media Group appointed us to run its B2B PR.  Having significantly increased coverage for the brand and helped support the company in its drive towards a better partnership with the dealer community, we were then asked to develop the brand positioning and an integrated communications plan to launch i-Control – an innovative new stock management tool.  At the same time, we were also tasked with transitioning Dealer Update from a print to online publication, undertaking the site design and development and assuming ongoing responsibility for all editorial content.  As a trusted agency partner we helped deliver a total rebrand campaign that saw Trader Media Group become Auto Trader and we continue to play a central role within the company’s marketing, events and PR.  Recent activity has seen us at the heart of the company’s drive to position new products and services for dealer customers - we’ve delivered direct mail campaigns (with a 20% response rate), microsite creation (with a nine-minute dwell time), above-the-line brand activity, social media campaigns and digital marketing initiatives. And, of course, PR.


JJ Marketing is an essential part of Auto Trader’s trade marketing flywheel. They are trusted and embedded across several marketing functions, and this reach ensures that they truly understand our business and help us to meet both project-based and wider objectives. We’ve recently executed some creatively brilliant campaigns, including a trade approach visually aligned to our consumer marketing for the first time in January. They also recently delivered the most successful trade DM in Auto Trader’s history, which generated a 37% engagement rate.
Katy Ewins, B2B Marketing Manager

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