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Client Profile

ARVAL

When leading vehicle leasing and fleet management company Arval appointed us in 2013, we soon put them on the road to social media success.  Arval’s mission was to raise brand awareness among potential SME customers, positioning itself as an innovative, forward-thinking business.  Focussed on Facebook and Twitter, the campaign strategy we’ve since implemented has given Arval the largest social media presence in its industry. With over 10,000 Facebook likes and 2,000 Twitter followers, Arval is now miles ahead of its competitors.  This has helped transformed Arval into a brand that’s knowledgeable, innovative and is placing drivers at the top of its agenda, connecting with people through engaging content, competitions and news.  Not content to stop there, we’ve also assisted Arval with PR, search marketing, digital and print design.

 


Over the last year JJ has successfully developed and implemented an effective social media presence for Arval from scratch. Aligned to our core business values and built around interesting and useful content, it has consistently demonstrated how we provide the expert advice, services and support that our customers need to meet their business goals. The numbers and engagement continue to grow sustainably and we have been delighted by the level and quality of new audiences interacting with us as a result of the social strategy.
Graham Nichols, UK Brand & Communications Manager

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