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ROYAL BANK OF SCOTLAND

IN A NUTSHELL

Talking to bank customers face-to-face about the issues that matter.

What was on our menu? Stakeholder management, messaging and a large dollop of creative. Oh – and meticulous organisational skills. Events planned to a tee, with every little detail taken care of. Our client loved them. And so did its customers.

WHAT WAS INVOLVED?

Planning and creative concepts

Stakeholder management and internal comms

Venue sourcing

Logistics management

Delegate management

AV logistics management

Conference content and production

Print and production

Delegate pre and post event communications

Operational event delivery

Video

Banking on us

Royal Bank of Scotland wanted to talk to its customers face-to-face

It wanted to give them valuable content delivered by industry experts, focusing on the economy, business and digital. It needed event environments that would encourage networking – and it had to do all of this across the UK. Up stepped JJ. We made sure everything happened as planned, with a series of 10 breakfast briefings.

THE FULL MONTY

We came up with concepts, formats and content and delivered a full event management service, from finding venues to choosing menus.

We got leading industry figures on board as speakers, including economist Vicky Pryce and business tycoon William Butler-Adams. We briefed them, along with key Royal Bank of Scotland staff, and developed communications to all attendees. We wrote event scripts and produced event videos, designed event material and hired high-profile facilitators like TV presenter Anita Anand. We covered a lot of miles on the UK’s motorway network. And we did everything through a combination of relevant messaging, quality creative, meticulous organisation and successful stakeholder management.

Satisfied customers

We received some excellent feedback, which we’re pleased to say included comments such as: “one of the best events I’ve attended.” It all meant happy customers and a happy client. Plus, a slight increase in our waist measurements due to over-indulgence in croissants.

The events were the ideal platform for the bank to reach and meet its customers and our knowledge of the audience and our client meant we were well positioned to build and deliver the right approach.

Where to next?

Programmatic: the good, the bad and the ugly

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