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PERSONAL FERTILITY ASSESSMENT

Oxford Fertility

IN A NUTSHELL

Oxford Fertility creates lives and changes lives by being at the forefront of IVF treatment.

The team enlisted our help in putting more people on the path to treatment and ultimately having their dreams come true.

One of the ways in which we did it was through a Personal Fertility Assessment campaign across multiple different channels. Here’s what happened.


WHAT WAS INVOLVED?

Creative concept

Radio creative and scripting

Online advertising

Media planning

Delivering dreams

The campaign had two objectives. First, increase brand awareness and get the message out that Oxford Fertility is the number one place for fertility treatment in the local area. Second, generate enquiries for Personal Fertility Assessments.

The assessments themselves involve one or two visits to the clinic followed by appropriate advice and treatment, should it be required.

So we carefully selected media in line with a target audience of ABC1s aged between 27 and 42 and went with selected radio, local press and targeted digital display banners.

FERTILE TERRITORY

We developed, wrote and designed all ads using appropriate messaging that emphasised to couples that they could be quickly assessed and treated at a clinic with a long and impressive track record.

And we’re delighted to say that our work worked.

The campaign led to three-and-a-half times more enquiries during its initial month compared to the previous month, with numbers remaining positive for the remainder of the campaign.

WHAT DID OUR CLIENT SAY?

The Team at JJ is amazing, they get who we are and what we do, and have really taken the time to understand our culture and our objectives.

We have an incredible duo who work with me on a daily basis, but we also have access into the creative guys and the rest of the JJ team who are always welcoming and friendly. The campaign worked well and we got a great response, and are in the middle of finalising creative for the next campaign which I’m sure will be just as good. Couldn’t do it without them, they’re now part of our team!

Where to next?

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