Now you can buy one in a shopping centre. In fact, SEAT UK has a car shop at Lakeside. We’ve been pointing people in its direction and making the store look pretty good too.
A 150m2 interior space with vehicles on display and an additional outdoor area with a further 16 models which can be taken for a test drive. Customers can part-exchange, fine-tune their finance and take home a new car in only seven days. SEAT UK wanted more people to do just that, which is where we came in.
We’ve been working with SEAT UK to deliver an ongoing, multi-channel acquisition campaign aimed at increasing footfall to the store and driving sales. It includes paid social activities and a range of tactical events to tempt people into the SEAT UK Store, experience the ‘car shopping’ concept and, ultimately, buy their new car. We are also responsible for developing a constantly-refreshing suite of video for the store’s digital display screens, which are aimed at promoting SEAT UK offers and benefits.
SEAT UK Store Lakeside represents the future direction of the industry, where automotive retailers are developing new and innovative means of accessing their customers. We are delighted to be supporting them and believe that our approach will help ensure their first European retail store is a major success.
Our team was impressed with JJ’s response to the brief. They not only demonstrated outstanding creative thinking but also delivered a solid, results-focused activity plan which clearly mapped out how they would support our key objectives for the store.
That approach, along with their in-depth experience in both the automotive and retail sectors, has given us real confidence that our relationship with JJ will be a long and successful one which helps us meet and exceed our sales targets.