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CAR SHOPPING MADE EASY

SEAT UK

IN A NUTSHELL

The way people buy a car is changing.

Now you can buy one in a shopping centre. In fact, SEAT UK has car shops at Lakeside and Westfield London W12. We’ve been pointing people in their direction and making the stores look pretty good too.


WHAT WAS INVOLVED?

Creative concept and territory development

Radio advert concept and scripting

Audience profiling

Graphic design for web and print

Storyboarding and animation

Media planning and buying

PPC and programmatic advertising

Social paid and organic advertising

CRM development

A new way to buy your new car

SEAT’s first ever European retail stores at Lakeside and Westfield London W12.

Permanent stores, featuring multiple display vehicles – and additional ‘experience centres’ situated in the car parks – with over 10 cars which can be taken for an unaccompanied test drive. Customers can part-exchange, fine-tune their finance and take home a new car in only seven days. SEAT UK wanted more people to do just that, which is where we came in.

MAKING A MARQUE

We’ve been working with SEAT UK to deliver an ongoing, multi-channel acquisition campaign aimed at increasing footfall to the stores and driving sales. It includes paid social activities and a range of tactical events to tempt people into the SEAT Stores, experience the ‘car shopping’ concept and, ultimately, buy their new car. We are also responsible for developing a constantly-refreshing suite of video for the stores’ digital display screens, which are aimed at promoting offers and benefits.

The right direction

The SEAT Stores represent the future direction of the industry, where automotive retailers are developing new and innovative means of accessing their customers. We are delighted to be supporting them and believe that our approach will help ensure their first European retail stores are a major success.

Tactical events have begun and the animations for in-store screens are live within both stores. Advertising is running across social, online, print and radio – and we’re pleased to say it’s all our work.

Since coming on board, we’ve seen sales double and uplifts in footfall, account creations and test drive bookings. Watch this space for more…

WHAT DID OUR CLIENT SAY?

Our team was impressed with JJ’s response to the brief. They not only demonstrated outstanding creative thinking but also delivered a solid, results-focused activity plan which clearly mapped out how they would support our key objectives for the stores.

That approach, along with their in-depth experience in both the automotive and retail sectors, has given us real confidence that our relationship with JJ will be a long and successful one which helps us meet and exceed our sales targets.

Where to next?

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