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A LIBRARY OF COLLATERAL

JCB FINANCE

IN A NUTSHELL

Our client asked us to pick up an initial case study project.

But they quickly decided we could help with other projects too. Our knowledge and creativity combined to make all of them a success, leading to a happy client and a fantastic ROI.

WHAT WAS INVOLVED?

Copywriting

Case study creation

Brand development

Web design and development

A helping hand

JCB Finance provides funding that allows businesses to invest in heavy plant and machinery.

Its sales team needed case studies – but the internal team was bogged down in other activities. We took the baton, got to grips with JCB’s proposition and used our creativity. So much so that we ended up being asked to do more work on top of the original task. Which was great.

ONE THING LEADS TO ANOTHER

Our initial brief was to develop and produce 22 client case studies covering different areas of the JCB Finance offering.

We interviewed and filmed all 22 customers before writing and designing each case study. But these interviews also gave us excellent insight into JCB Finance’s strengths, its customer service approach and the issues customers face. This – combined with our existing sector knowledge – led to us producing extra sales collateral, including a guide to asset finance. Last but not least, we redesigned the JCB Finance website to improve its look and feel. Oh – and we did all of the above within one month.

Digging our work

The case studies and collateral we produced were engaging and relevant to prospects – which also made them really popular with the JCB Finance sales team. Meanwhile, the new website meant JCB Finance strengthened its own brand, including within the larger JCB Group.

All in all, it was a job well done, providing an excellent ROI and demonstrating our ability to put together the perfect mix of knowledge, skills and creativity.

WHAT DID OUR CLIENT SAY?

JJ helped us establish our own brand identity whilst complementing our position within the JCB Group and managing a large case study project on our behalf.

They generated a strong library of collateral that has been used throughout our communications, giving fabulous ROI.

Where to next?

Programmatic: the good, the bad and the ugly

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