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CONVEYANCING IS MOVING ON

INFOTRACK

IN A NUTSHELL

Conveyancers: Busy people. A traditional bunch. Generally resistant to change.

InfoTrack: Able to offer conveyancers some very good ways to improve how they work.

JJ: Creators of the integrated campaign that took InfoTrack’s messages to conveyancers and helped triple its customer numbers within just six months.


WHAT WAS INVOLVED?

Creative concept

Brand development and launch

Copywriting

Graphic design for web and print

Scripting and storyboarding

Animation

Online advertising

DM

Social marketing

Print and production

Infographics

Customer case studies

Video

LAUNCHING A NEW WAY OF DOING THINGS

In the past, conveyancers have had to carry out all their everyday tasks on a variety of different websites, with an accompanying variety of windows, logins, passwords, suppliers and invoices.

But InfoTrack brings all these tasks together under one roof by offering smart technology that simplifies and streamlines the process, saving law firms time and money. A newcomer to the UK market, InfoTrack wanted to reach its target audience through an integrated launch campaign with a consistent message.

TELLING THE STORY IN DIFFERENT WAYS

The message we chose was: “conveyancing is moving on.” It focused on overdue change, was no-nonsense and yet had a sense of fun designed to make InfoTrack stand out and get its unique proposition noticed. After that, it was action stations. Our campaign ranged from DM (in the form of a vinyl record and sleeve) to video, editorial, case studies, press ads and much more.  We thought, researched, designed, created, wrote, animated, printed, mailed and delivered – all while working in harmony with the InfoTrack marketing team.

Helping our client become an award-winning one

Our target was to deliver 150 sales within three months. We achieved over 200. As the campaign continued, the numbers rose further, so that within six months of our appointment, InfoTrack had tripled its number of clients and achieved a swift return (and then some) on its investment.

We’re also delighted to play our part in InfoTrack winning multiple industry awards – a reflection of its success and the extent to which its brand awareness had kicked in.

WHAT DID OUR CLIENT SAY?

Using a creative, innovative approach JJ has introduced conveyancers to a new, better way of doing things.

Since the campaign began, we have seen a marked increase in both leads and sales as our brand is now widely recognised as providing technology that truly evolves the market. JJ has shared our philosophy throughout and it’s been great to work with them in successfully launching our award-winning brand to the UK market.

Where to next?

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