As demand generation experts, we were called in to help InfoTrack launch in the UK market through delivery of a campaign to take customers through the funnel and deliver 150 sales within three months.
To capture people and bring them into the funnel, we produced an eyecatching DM sent to potential customers and designed press ads to appear in key industry publications. Video, editorial content and case studies were delivered through a combination of animation, design and writing skills that aimed to generate demand among the audience.
Within six months of our appointment, InfoTrack had tripled its number of clients and achieved a swift return on investment. The company has gone on to win multiple industry awards – a reflection of its success and the extent to which its brand awareness has kicked in.