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CONVEYANCING IS MOVING ON

INFOTRACK

The Brief

InfoTrack is a technology provider to law firms, with a mission to improve efficiencies through challenging and evolving the conveyancing sector and changing the way people work.

We were called in to help InfoTrack launch in the UK market through delivery of a campaign to take customers through the funnel and deliver 150 sales within three months.

Our Approach

We firstly developed a message – conveyancing is moving on – to position InfoTrack within its market and enable it to stand out and get its unique proposition noticed.

To capture people and bring them into the funnel, we produced an eyecatching DM sent to potential customers and designed press ads to appear in key industry publications. Video, editorial content and case studies were delivered through a combination of animation, design and writing skills that aimed to convince and convert the audience.

Video

The Results

With a target of 150 sales within three months, we managed to achieve 200.

Within six months of our appointment, InfoTrack had tripled its number of clients and achieved a swift return on investment. The company has gone on to win multiple industry awards – a reflection of its success and the extent to which its brand awareness has kicked in.

Where to next?

JJ’s 2019 marketing predictions

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Misconceptions of the user experience process

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