CONTACT US

PAID SEARCH LEAD GENERATION

ARVAL

IN A NUTSHELL

Develop Arval’s PPC activity so that spending and cost per lead became more efficient.

We also needed to maintain the volume of prospects. And on paper, it didn’t sound like an easy task. In reality though, we came up with a shiny new approach that achieved pretty spectacular results (even if we say so ourselves).


WHAT WAS INVOLVED?

Digital strategy

Content

Search marketing

PPC

SEO

Planning

Measurement and results anaylsis

UX

Making PPC even better

As one of Europe’s largest vehicle leasing companies, Arval supplies company cars and vans to employees.

PPC was already proving highly effective targeting SMEs but it was taking up a big proportion of Arval’s marketing spend. It wanted to unlock some of this budget for other activity – without losing the leads that PPC was bringing in. Our challenge therefore was to decrease spend, maintain the volume of leads and reduce the cost per lead.

DOING OUR HOMEWORK

We happen to have some very clued-up automotive experts here at JJ, and they set to work researching Arval’s target market, purchasing patterns and past PPC activity.

Blending this research with their own, planet-sized knowledge, our team adopted a two-pronged line of attack. The first saw us combine PPC activity with content, SEO and web development work to improve the quality score on AdWords and the journey for the user. The second saw us use PPC to target prospects closer to the point of purchase.

Basically, we changed the entire approach and rebuilt the AdWords account. A bold move.

Great results all round

  • 95.13% penetration with target market
  • 28% click through rate (in other words, one in four people looking for a specific vehicle on contract hire landed on the Arval website)
  • An average of 3,000+ in-market buyers driven to the Arval website every month
  • Reduction in overall spend of 53.6% year-on-year
  • Maintained a consistent volume of leads

WHAT DID OUR CLIENT SAY?

JJ’s expertise gave us little doubt that they would deliver success.

This wasn’t an easy project to tackle but when it came to the execution, JJ’s work meant we were anticipating really positive results. And we got them.

Where to next?

ARE BRANDS STILL SCORING WITH SPONSORSHIPS?

Read More
CALL US ON 01865 343100 CALL US