Arval is one of Europe’s largest vehicle leasing companies and is owned by BNP Paribas, one of the world’s largest banks. In November 2016 Arval reached one million leased vehicles across the globe.
While our content and SEO strategy is boosting website visibility and resulting in a significant uplift in web KPIs, we’ve also had to capture people further down the funnel who are closer to the point of purchase, and are looking for a specific vehicle on contract hire.
This is where our comprehensive and award-winning AdWords strategy comes in, capturing record numbers of in-market buyers 95% of whom are searching for specific vehicles.
Combine this with our programmatic advertising activity and you have a winning formula – a powerful combination of strategy, compelling creative and digital tactics all working together to generate record numbers of leads and leased vehicles for Arval.
JJ’s expertise gave us little doubt that they would deliver success.
This wasn’t an easy project to tackle but when it came to the execution, JJ’s work meant we were anticipating really positive results. And we got them.